How To Harness The Power of TikTok For Your Business: A Comprehensive Guide

Have you ever scrolled so long on social media that you’ve found yourself down a rabbit hole of conspiracy theories? Or perhaps you found yourself...

Building Lasting Connections: 5 Ways to Foster Brand Loyalty

Making An Impression You only have seven seconds on average to make a first impression on a new customer ( LinkedIn ). Standing out among...

The Importance Of Image Alt Text

What Is Alt (Alternative) Text? Alt text, short for alternative text, or alt tags are often the unsung heroes of website design. These small snippets...

The Basics of User-Centered Design

What is User-Centered Design? “User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase...

What Social Media Platforms Are Right For My Business?

Social media is a vital aspect of many businesses growth strategies. Maintaining a presence on social media platforms can help a brand increase sales, gain...

Google Ads: 5 Common Mistakes To Avoid

Advertising through Google Ads is one of the most effective and powerful ways to reach a target audience and drive both traffic and sales to...

5 Tips For Increasing Your Social Media Engagement

Social media is a great cost-effective resource for growing engagement. Whether a brand is trying to sell a product, grow its audience, provide information, or...

Video Marketing: Trends for 2023

Video has grown to become one of the most popular trends in the marketing industry. From short form to long form, video has conquered digital...

Writing For Social Media Platforms - Best Practices

The Importance of Having A Writing Style The power of social media has grown exponentially when it comes to the power that a brand has...

How Internal Linking Can Help To Boost Your SEO Efforts

The practice of search engine optimization (SEO) has been around for decades. It has evolved and grown to include many new strategies that can help...

6 SEO Considerations for Web Developers

SEO is an essential part of developing any website. Without proper implementation of SEO practices, the website and its content will not be findable on search...

Basics of Inclusive Design

It’s important for designers to take on a position of social responsibility when it comes to inclusive design. It is easy to forget about the...

How the Domain Name System (DNS) Works & Common DNS Records

Here at Solution Agency we have launched hundreds of websites during our 25-year existence.  One of the most misunderstood tasks of a website launch is...

4 Easy Tips to Help Your Business Succeed on Social Media (and Avoid Frustration)

Getting started with social media for your brand or business often has the misinformed reputation of being a low maintenance and a low strategy task....

1990s Design Revival

“Trends Come in Cycles.” Almost everyone has probably heard some version of this adage. It’s something I first remember hearing as a teenager, thinking “Yeah...

Reaching Your Audience with Google Display & Google Video Ads

Digital Ad Targeting in the Wake of iOS 14.5 The recent iOS 14.5 data tracking privacy update from April 2021 has advertisers scrambling to figure...

Digital Brands and Behavior Psychology

Connecting with Your Consumers Online in 2021 Are you feeling overwhelmed with the latest trends, patterns, and constantly trying to find ways to connect with...